![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 38 33" xmlns="http://www.w3.org/2000/svg"><path d="M 0 20.045 L 7.819 20.045 L 7.819 21.696 C 7.819 23.465 8.524 24.467 9.818 24.467 C 10.993 24.467 11.699 23.524 11.699 21.991 L 11.699 21.873 C 11.699 20.222 11.111 19.515 9.112 18.807 L 5.35 17.156 C 1.705 15.624 0 13.619 0 9.61 L 0 8.785 C 0 4.127 3.704 0 9.935 0 C 16.167 0 19.576 4.127 19.576 9.61 L 19.576 11.202 L 11.758 11.202 L 11.758 9.61 C 11.758 7.9 10.993 6.839 9.818 6.839 C 8.583 6.839 7.76 7.841 7.76 9.315 L 7.76 9.492 C 7.76 11.261 8.289 11.85 10.582 12.676 L 14.462 14.268 C 18.048 15.624 19.518 17.746 19.518 21.696 L 19.518 22.404 C 19.518 27.179 16.049 31.247 9.818 31.247 C 3.586 31.247 0 27.12 0 21.696 Z" fill="rgb(7, 59, 58)" height="31.24706260921927px" id="nbJgwzqVl" transform="translate(0 0.753)" width="19.57646915609603px"/><path d="M 0 9.964 C 0 4.127 3.418 0 9.783 0 C 16.148 0 19.743 4.186 19.743 9.964 L 19.743 21.283 C 19.743 27.061 16.148 31.247 9.783 31.247 C 3.418 31.247 0 27.12 0 21.283 Z M 7.838 9.551 L 7.838 21.755 C 7.838 23.465 8.663 24.526 9.901 24.526 C 11.138 24.526 11.963 23.465 11.963 21.755 L 11.963 9.551 C 11.963 7.723 11.138 6.721 9.901 6.721 C 8.663 6.721 7.838 7.723 7.838 9.551 Z" fill="rgb(255, 255, 255)" height="31.247058794077702px" id="KjHS4S5x_" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.38" stroke="rgb(255, 255, 255)" transform="translate(16.313 0.753)" width="19.74260705882354px"/><path d="M 0 9.964 C 0 4.127 3.418 0 9.783 0 C 16.148 0 19.743 4.186 19.743 9.964 L 19.743 21.283 C 19.743 27.061 16.148 31.247 9.783 31.247 C 3.418 31.247 0 27.12 0 21.283 Z M 7.838 9.551 L 7.838 21.755 C 7.838 23.465 8.663 24.526 9.901 24.526 C 11.138 24.526 11.963 23.465 11.963 21.755 L 11.963 9.551 C 11.963 7.723 11.138 6.721 9.901 6.721 C 8.663 6.721 7.838 7.723 7.838 9.551 Z" fill="rgb(7, 59, 58)" height="31.247058794077702px" id="MG5ESk6qo" transform="translate(17.762 0.753)" width="19.74260705882353px"/><path d="M 0 1.882 C 0 0.843 0.843 0 1.882 0 L 19.576 0 C 20.616 0 21.459 0.843 21.459 1.882 L 21.459 6.024 L 0 6.024 Z" fill="rgb(255, 255, 255)" height="6.023529411764706px" id="Wezeqb1qb" transform="translate(7.906 25.976)" width="21.458823529411763px"/></svg>)
The challenge was to transform a functionally broken and visually invisible poke brand into a vibrant, sustainable, and experience-led identity, redesigning both the brand system and packaging to fix usability issues and drive repeat orders.
• Branding • Packaging • Foods & Drinks
read more
